It has begun. In the parched and starving Antipodes, with their blasted mudflats and ravaged, deserted cities, Woolworths Holdings Limited has taken its first bold steps into Food and Grocery Retail. Woolies supplier In2Foods, which sells prepared foods to the South African business, has apparently entered a JV with Victoria’s Yarra Valley Farms, a fresh produce wholesale supplier, and is apparently looking at establishing a production facility in Bankstown, New South Wales. All of this with a view to bringing premium foods into the mix at the hideously-named Woolies-owned retailer David Jones. “We are building the business, we have got some of our suppliers from South Africa who have come over and they have invested in joint ventures in this marketplace, we are building a supply chain, we are employing people, we are putting a team together,’’ confirms Ian ‘Mad Max’ Moir.
Comment: And once we’ve sorted out grocery retail, we’re coming after Super Rugby.