Clicks Bricks and clicks, and, come to think of it, Clicks
Having led – by a matter of decades rather than years – in the area of shopper loyalty, Clicks was surprisingly tardy in taking its retail offering online. Now, however, after 18 months of intensive research, they’ve upped and opened an online store, with over 14,000 products available online. Being Clicks, they’ve supplemented this with a “health hub”, containing extensive info about vitamins and supplements and how they should be used, and medical conditions and medicines, all endorsed by both a doctor and a pharmacist, and regularly updated. While the retail offering is new, Clicks are hardly digital neophytes – they have over 500,000 friends on Facebook, and 92,500 followers on something called Twitter, which is apparently all the rage with the young folk.
Comment: Welcome aboard, Cap’n Kneale Sir. Proud to have you join us.