Tiger Brands Activation for de nation
Tiger Brands reported a 2% decrease in turnover to R10.2billions for the six months to March, a reversal, they say, brought on by a slower than expected economic recovery and the sudden taste punters have developed for the inexpensive delights of private label, whither, say the striped ones, 65% of them have now switched. Retailers, say Tiger, tout private label as it’s better for the old margin, and they intend to counter this with more aggressive marketing, particularly broadsheet advertising, and by having a word to retailers about the positioning of various of Tiger’s brands in their stores. Activation is another focus area.
Comment: Whatever, with respect, activation might be. Anyone? You at the back? Unilever? Anyone?