Coca Cola Fo’ fizzle, my wholesizzle!
Rukanani Distributors, a wholesaler specialising in liquor, soft drinks and, um, block bricks in Bela-Bela, Limpopo, has hauled Coca Cola, a manufacturer specialising in ... oh shut up. They’ve taken Coca Cola Fortune (hereinafter referred to as “CCF”) to the Competition Tribunal over actions amounting to a “restrictive vertical practice”. Rukanani (“R”) applied in December ’07 to be a distributor of Coke products, but was turned down on the grounds that another distributor, Iqbal Taladia (IT), had offered to supply Coke products to R. R kicked up a fuss about this, and was granted distributorship, although after a couple of deliveries the supply dried up, then CCF upped the price to the same as that offered by IT, and would only resume delivery on payment of same. Enter the Tribunal.
Comment: If Coke wants to engage in restrictive vertical practices, there are special clubs for that sort of thing. Or so we’ve heard.