Unilever Millenials … wait … milennials? … mileni … mellinia … mileniumelials … kids.
If you shy away from stories with ‘millennial’ in the title, perhaps this is not the story for you. Unilever, which has long been in the commendable habit of snaffling up the best and brightest of every generation on the very cusp of their careers, is making a larger than usual play for the generation everyone wants in their pockets. Unilever’s Chief Marketing Officer, Keith Weed, argues that millennials are under-represented in businesses, where their power to disrupt and innovate should be harnessed for the benefit of the profit motive and the community at large. One project attempting this is Collectively.org, founded at the World Trade Forum in Davos a couple years back, and supported by such sizeable outfits as Coca-Cola, Facebook, Google, BT and Unilever itself. Apparently, millennials are mustard for the power of the collective, 82% of them believing that if people work together, their unified voice is stronger.
Comment: “Millennials”. Got it.