Coca-Cola This ain’t your dad’s SodaStream
A big week for Coca-Cola. They’ve announced that you will shortly be able to brew the brown and sticky, like some Heisenberg of the cold beverage, in the comfort of your own home, with a machine by coffee-capsule kings Keurig. Single shot servings only, sorry, but other variants will include Sprite, Dr. Pepper and flavoured seltzer waters. So that’s number one. Number two, Coke have cut their funding for the Academy of Nutrition and Dietetics, which was established to prove (inter alia, no doubt) that sugary beverages don’t make you fat, lack of exercise does. The sponsorship rather than boosting Coke’s case among consumers, backfired rather as a PR exercise. It’s also changing the label on vitaminwater (to include some proper punctuation) to ensure it’s making no misleading health claims. But finally, in some truly cheering news, it has joined co-FIFA sponsor McDonald in calling for the head of ruling thief Sepp Blatter.
Comment: Bit of spring cleaning then. Good if belated governance.