Nielsen Participation medals all round
Our number-crunching colleagues Nielsen have just released their inaugural African Prospects Indicator (APi), a pioneering report which according to the press release provides existing and potential investors in Africa with comprehensive insights across an extensive range of indicators, culminating in an unambiguous ranking of sub-Saharan African countries. The APi is a trended and comparative set of metrics based on 18 months of intensive collection and analysis of detailed macro-economic, business, retail and consumer information sets. But enough about the methodology. The question on everyone’s lips is, who came second, after South Afric… what? That can’t be right! In fact, Nigeria tops the ranking, pipping us into second by… you have to be kidding. Cote D’Ivoire second, Kenya third, and if you want to find us, we’re only barely still in the top ten, at ninth. Although Nielsen kindly point out that we “cannot be overlooked,” because our economy “accounts for the largest base of consumer spend in Sub-Saharan Africa” we are “home to more than 50 million people” and we have “various coping strategies for overcoming tough times.”
Comment: Oh, good. Yay us, and our various coping strategies.