Freshstop Stop! In the name of love.
We recall being pretty darned excited when the first Freshstop opened at a Caltex in Cape Town back in ’09. Six years on, and they’ve just opened their 200th store: time to take figurative stock. Year on year, they have averaged growth of 12%, against an industry average of 1%, passing the R1billion turnover mark last year. They have a broad and sturdy footprint, spread almost evenly between the Western Cape, KZN and the inland regions, and have precisely 140 more stores than their nearest competitor, Woolies (Engen), with Pick n Pay at BP and Mugg & Bean (Total) there or thereabout. When a store coverts to a Freshstop, turnover grows up by about 40%, with fuel sales up 8-10%, and the size of the average basket is R25.00, R6.00 above the industry norm.
Comment: The Shoprite of forecourts, if you will. Although owned, of course by swashbuckling new kids Fruit & Veg City.