Pick n Pay The roaring 20’s
Pick n Pay seem intent on capturing and holding some of that airy, scenic moral highground even as the poor bloody infantry at Shoprite on the right flank and the dashing cavalry of Woolies on their left chip away at the old market share. Last week, in a powerful statement, CEO Richard Brasher declared a war on waste: the waste of potential among unemployed South Africans, to whom he promised jobs at a rate of 20 a week, organic waste from the stores, which he committed to reducing 20% by 2020; the waste of electricity, which ditto. The campaign – you guessed it! – is being called 20/20 by 2020, and Mr. B, in the spirit of generosity and savvy marketing in which it is being waged, is not claiming it for his own: “We don’t own this war against waste,” he says. “We can all take part and we can all benefit from it.” Your move, Messrs Basson and Moir.
Comment: Since Chairman Ackerman started the business back in the day, it’s held itself up as a champion for the dear old consumer.