Pick n Pay Strike a mommy blogger, you strike a @#&*ckin rock, b*tches
Pick n Pay has fallen unfairly afoul of the mommy bloggerverse. A mommy blog is, as you know, an amateur website written by a woman who pretends hilariously to hate her own children, for the amusement of her friends. Last week, mommy blogger Celeste Barlow wished a case of Chlamydia on the entirety of Pick n Pay for introducing a type of toy you could get for free if you spent R150 at any branch. Another blogger – whom we shall call Blogger B (was she a mommy blogger? We are not certain) tweeted words to the effect that this post was a jolly good read. Then someone at Pick n Pay requested, via twitter, that her tweet be taken down as the story to which it referred was highly inappropriate. Was it inappropriate? We are not sure if calling your youngest daughter an “ungrateful little b*tch” in a public forum is inappropriate, because we are not mommy bloggers. Blogger B sees Pick n Pay’s response as the worst form of corporate cluelessness – “unprofessional and rude and sucky” she professionally calls it. Citing various twitter trolls, she accuses Pick n Pay of perpetrating the worst marketing own goal since Bic’s hideously patronising ad from a week earlier.
Comment: Pick n Pay responded mildly, and with dignity, to a direct attack on one of their marketing initiatives. Then the internet, famished after a week free of manufactured scandal, went predictably mad. And no one’s brand, Blogger B, was irreparably damaged. Except maybe the youngest daughter’s.