Shoprite Buy, the Beloved Country
The Big Red One continues on its relentless drive to bring everyday low prices to South Africa’s deserving, wherever they may be found. And this week, they may be found in Langa, Cape Town, where a spanking new Shoprite has touched down at the Langa Junction, and in Dawn Park, Gauteng and in Ixopo, whence you may recall a lovely road runs into the hills, which are beautiful beyond any singing of it. There’s also a new Checkers in gay Parys. Shoprite (The Group) has opened 27 supers since July last year, and is on track for 25 more by the end of June. In recent years, it’s been targeting residential areas and commuter hubs, in order to save it customers on transport, which consumes a sizeable chunk of their disposable income. And importantly for those of us in the Beloved Country, it has created 8,000 new jobs, which are in increasingly short supply.
Comment: Just some store openings, really. But it's the why, not the how and the what, that makes Shoprite great.