FreshStop Brits and pieces
Slow news week, so let’s take some time out to think about the little guys for a sec, in this instance FreshStop, which has just opened its 185th store in a Caltex forecourt, and its first in the Northwest, in the scenic farming town of Brits. All the mod cons and no mistake: fresh fruit and vegetables, a range of groceries, and a variety of Grab n Go snacks and refreshments, as well as freshly baked goods and fast food. All this, plus a Lavazza bar with attendant Barista (no word as yet on tattoos, piercing and facial hair, but we’ll keep you posted) and a roomy second-storey hang pad, with free Wi-Fi and newspapers, and charging ports for the kids’ iPads. FreshStop, as you know, is a JV between Caltex itself, and the Fruit & Veg City group, and has been running since 2009.
Comment: We’re going to Brits just to have a look.