IMPERIAL Logistics Empire building
IMPERIAL Logistics, you will be interested to know, now derive 35% of their income from the great and fabled land of Africa, which lies somewhere to the north of us. But don’t let anyone tell you that that’s because of the parlous rate of GDP growth and shaky social prospects back home, oh, no. According to wunder-CEO Mark Lamberti, it’s driven, if you’ll forgive the pun, by a need to diversify in order to grow, as IMPERIAL’s market share here is so large as to be close to saturation. And the opportunities presented by Africa are too enticing to ignore: growth from 27 sub-Saharan countries was 50% last year, and business there is worth about R9billion as we speak.
Comment: However, Africa, as well documented, is not for cissies – what of that? No problemo, according to Mr Lamberti: Ebola has actually been good for the IMPERIAL medical supplies business, and should violence rear its head in one region, well, that’s why you spread yourself more widely in Africa. Go trade somewhere else until things quieten down.