Pick n Pay Ring, ring, kerching!
In a move so brilliant it begs asking, “Why didn’t they think of it before?”, Pick n Pay and MTN have announced a new partnership to bring low-cost banking to SA’s unbanked. Our story really starts all the way back in the summer of 2012, a time when we were young and free, and the two launched the Mobile Money platform, allowing customers to transfer money securely, and buy goods in PnP and Boxer stores using nothing more than their cell phones – no cash or a debit card required. Apparently 2million customers have made use of Mobile Money since then, so that’s 2million souls who will be thrilled to hear that they can now get their very own VISA Mobile Money debit card to use at a host of other retail stores too. But wait, there’s more (just ‘cos they can)… By activating the new Pick n Pay SIM card (powered by MTN of course) and registering for Mobile Money, customers will be able to access their accounts easily, conveniently, securely and cheaply from their mobile phones, as well as get 10% extra airtime when they top up at Pick n Pay and Boxer stores.
Comment: And with 8 million unbanked South Africans out there to reign in, who’s stopping them now?