Retailers Generally Your reputation precedes you…
Three of South Africa’s most reputable businesses are retailers, and the other two are, respectively, a bank and a phone company. Dapper upmarket retailer Woolworths headed the Reputation Institute’s (RI) National RepTrak Pulse Survey, generally considered to be the most reliable measure of this ephemeral quality, with SPAR in third and Pick n Pay in fourth. SPAR replace Shoprite in the rankings – the Big Red one dropped to a disappointing 9th this year. According to the institute, Woolies topped the tables on every measure: leadership, citizenship, governance, workplace, innovation, products/services, and performance. The institute believes that this success is due in no small measure to Woolworths’ well-established habit of engaging with all of its stakeholders – including customers and staff – not merely its shareholders.
Comment: Excellent work, that immaculately-turned out business.