Adcock Ingram Parents just don’t understand
Unbundled by Tiger, separated from their personal care lines like Ingram’s Camphor Cream, coldly rejected like a spotty boy at matric dance time by smaller rival Cipla Medpro in a takeover bid, Adcock Ingram is having an awkward adolescence. Rebellious teen that it is, it has decided to compete with Tiger in some areas of personal care, and to stray widely in search of cooler friends, in India and Africa perhaps. The long-term goal, apparently, is to get personal care contribution up to 20% of turnover, to expand its offering of branded OTC lines in Africa, and to look at opportunities in India, home of Cipla. There’s also a big BEE deal coming, they tell us, to be announced by the end of this year.
Comment: Bursting with youthful energy, and spurred on by competition with the likes of Aspen, Adcock is one to watch.