Mondelez So Kraft would, were it not Kraft called
Who?”, we hear you cry. You know, Mondelez… the largest confectionery business in Mzansi, makers of all manner of yummy treats like Cadbury Dairy Milk, Jacobs coffee, Halls, Oreo and Trident / Stimorol gum. Oh… so you didn’t hear that Kraft is now going by a brand spanking new name? Well they are, and Mondelez International is just itching to leverage Mondelez SA as its gateway into Southern and Central East Africa. And what will happen to the host of brands that we all know and love? Grow and expand, that’s what, building on their “exciting and impressive legacy.” Mondelez SA, you will be pleased to know, also aims to be an employer of choice by combining talented and motivated teams with its portfolio of great brands, as well as investing in state-of-the-art manufacturing infrastructure and routes to market to complement the growth agenda.
Comment: Sweet stuff then from the snacky giant, who seems dead set on the path of even greater gigantism.