Iconic Brands Brand this!
The annual TGI Iconic Brands Survey is in, and once again our great industry has shown that we are the Marilyn Monroe, the Elvis Presley, the Statue of Liberty and the Taalmonument of things the punters love. Iconic brands, according to our friends over at BizCommunity, better than whom we could not have put it, at least this time, are “ubiquitous and quintessentially South African. South Africans of all races, creed or colour, irrespective of background or living standard, use them. South Africans are committed on a daily basis to these brands... South Africans love them, are loyal to them and will even look for them when abroad”. This year’s batch, which you will note includes food in all of the top five positions and FMCG in eight out of the top ten slots, have distinguished themselves with constant reinvention while maintaining the trust of an endemically uncertain nation, no easy feat.
1. All Gold Tomato Sauce (Condiments and sauces)
2. Koo Baked Beans (Tinned food)
3. Huletts Sugar (Sugar and sweeteners)
4. Black Cat (Spreads)
5. Coca-Cola (Non-alcoholic cold drinks)
6. Clicks ClubCard (Loyalty cards)
7. Albany (Bread)
8. MTN (Telecommunications)
9. Robertsons (Herbs and spices)
10. Dulux (Paint)
Comment: Just awesome.