Allsome Brands All for some and some for all
Willowton of Pietermaritzburg, you will doubtless know, is one of South Africa's largest crushers of sunflower seeds. Louis Dreyfus Commodities, you probably don't, is a global merchandiser of commodities, a major asset owner and processor of agricultural goods. Now the two of them are taking their obvious synergies and building upon them a brand new joint venture called Allsome Brands. Their first line is, perhaps surprisingly, an eponymous range of parboiled rice in five easy sizes, and an easier to cook range called D'lite, d'signed to complement Willowton's oil and marg range. Rice was selected as the first category of entry for the new company, following extensive market and consumer research, and will be processed at a new purpose-built PMB plant.
Comment: Welcome to the industry, young JV. Collect your staaldak and flak jacket at the door.