Massmart It’s not us, it’s you.
We need to talk about Game.”
“So the results weren’t brilliant, but we have a great belief in Foodco…”
“It’s not that, it’s Africa … seems the punters up north are worried about, whatchacallit, Boerewors imperialism and are going off South African brands.”
“But people love the pink! They’ve always loved it! And you said you weren’t going to touch our brands!”
“And we’re not! We love your brands! Mostly. But how about if we run a Walmart store or two up the flagpole and see how it flies? As a sort of experiment, that’s all? Then if the blue isn’t working, we’ll go back to pink.”
“Now that you mention it, the Nigerians and Kenyans have been a little offish, lately. Everyone wants to be the Gateway to Africa™…”
“Thaaaat’s a feller!”
Comment: And so it begins. Although with Games outside South Africa growing sales faster than those at home, it’s a questionable approach.