The Independent Trade Independents Day
Why should you care about the Independent Trade? Over to you, Trade Intelligence CEO Maryla Masojada: “Wholesale distribution capability is expanding, suppliers are optimising routes to market, there is greater focus on challenger brands to achieve higher margins and wholesale buying groups are growing their retail networks,” says she. Add to this the massive increase in the indirect costs of bringing a brand to market, and the independent sector presents a whole new set of challenges and opportunities to the serious supplier of packaged consumer goods (CPGs). What to do then: “Suppliers need to engage with their customers to deliver joint cost-saving and sustainable solutions, whilst remaining ‘in-touch’ with a diverse shopper profile across the full spectrum of retail, wholesale and retail hybrid trading formats,” continues Masojada. And where to start? Why, at South Africa’s first Independent Trade Forum, of course, on 12 March 2013 at the Sandton Convention Centre, where trade experts will cover key themes relevant to the sector, helping you gear for growth in the bottom of the pyramid and where you will hear directly from buying groups ICC, Elite Star, BEC, Shield and franchise, Saverite.
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