Woolworths Fostering local talent?
Woolies new Foodmarket in Constantia Village has boldly launched with the new Woolies identity. The work of Massimo Vignelli, the logo was in all likelihood developed under the stern eye of Woolie’s new creative director, recent Australian Vince Frost, which for those in the know is like saying “Woolie’s new musical director, Mick Jagger”. The new store, according to Foods director Julian Novak, puts the “food” into “foodmarket” with full on butchery and fishmongery, cheesier cheeses, a deli counter and a crispy fresh in-store bakery.
Comment: Woolies has very publicly expressed its support for local creative talent, which is widely acknowledged to punch far above its weight globally, and which may in fact have proved itself equal to the task of slapping a big sans serif W on a black square.