Shoprite What’s in a name? No, seriously, what, the heck, is in that name?
Sorry ad guys, but we’ve sold a couple of dodgy names ourselves over the years. So we know how you did it: “Ku is isiZulu for it’s, dough is slang, almost completely unused in South Africa, for money. And kudos are congratulations or something. That’ll be 60 grand.” Kudough Credit Solutions, however, is Shoprite’s new financial product, an instant credit check you can get at any Money Market counter. Banking insofar as it is permitted by law is a big deal for the Big Red One – in the last results, 90% of profit growth came from revenue streams other than retail, in which the Money Market basket features large.
Comment: We usually just time the laughing when we approach our bank manager for an extension on our overdraft. Take the square of that, and you get, in tens of thousands, exactly what we’re already in the hole for.