Internationally, the frozen food sector grew 6% in the year to June 2012, according to the devilishly clever people over at the Kantar Worldpanel. And this, by the way, is across the board, although meat and poultry grew particularly well, growing volume at 6% and revenue at 13%, as Mrs Punter realises the financial, health and convenience benefits of stocking up the ice-cabinet. Other star performers are frozen potato products of every stripe, with value up 9.9%, and pizza (+5.9%), as price-conscious consumers do the whole home-cooked takeaways thing. And it’s not just suppliers who are laughing: Tesco, scenting an opportunity, have refurbished their frozen range for the first time in five years.
Comment: For more from Kantar, don’t miss Bryan Roberts, sharing a platform with Trade Intelligence at the CGCSA conference next week, on the subject of retail trends. What? No ticket? Great heavens alive, there’s not a second to lose!