Our Uncle Sydney, and several other analysts besides, have expressed disappointment in last week’s Shoprite trading update, when the big Red One announced that they expected turnover to grow 14.4% to R82.7bn in the year to June, while growth on a like-store basis was 8.5%. This muted growth, they speculate, stretching things somewhat to fit a pre-determined Red vs Blue narrative, may indicate that Pick n Pay have arrested the decline of their market share and are making inroads into Shoprite’s value-conscious shopper base. Punters, buying the narrative in the absence of anything else to get exercised about, have sold some of their shares, which has declined in value to the tune of 11%.