Rooibos They’ve twigged on
The Netherlands, perhaps in belated remorse for having colonised the Cape, have very kindly sponsored a study into whether there’s any value in the market for value-added rooibos products exported elsewhere from Germany, a market we bet you never knew existed. Hamburg, you see, is one of the world’s great tea hubs (again, who knew?), and of the 6,000-odd (and we do mean odd) tons of Rooibos we export, the Germans soak up (figuratively, obviously. Mostly, anyway) about 2,500 tons, some of which makes its way to Austria and Switzerland. The latest tranche of Dutch largesse will be spent on
investigating whether you can smoke the stuff the way production data is collected, analysed and disseminated, to ensure better production forecasts and supply capacity and help to limit major price fluctuations. Coming soon, the Rooibos Council is looking at the development of markets in Dubai and Taiwan, where the soothing cup is held in high esteem.
Comment: The excitement. We need a nice cup of thin, smoky rooibos with smidgeon of lemon and the merest suggestion of honey to calm us down.