SABMiller Here’s a fun fact for you
“An African has to work three hours on average to afford a beer, compared with 12 minutes for a European,” according to our friends over at News 24, and that seems like an awfully reasonable price to pay for a European … what? Oh dear, yes … unfortunate misunderstanding. The good news, if you’re SABMiller, is that we Africans are more than happy to put in those hours, which is why the continent is growing at such a pleasingly cracking pace for the Big Feller, which is building new breweries in Nigeria, Uganda and Zambia this year and refurbing a whole bunch of others in the face of volume growth of 10% per annum. Interestingly, SAB’s stiffest competition on the continent comes not from those fancy Europeans with their sophisticated green bottles and clever advertisements, but from the old ladies who continue to make beer from yams and madumbes, and who sell three times the volume that corporate brewers do.
Comment: And yet which never gets a look in at the artisanal brew pubs we have been known to frequent in our more pretentious moments.