In Brief Body of knowledge
Clicks’ now venerable but somehow still fresh The Body Shop has announced that it has become the world’s first global beauty brand to achieve 100% vegan product formulations across all ranges, including skincare, body care, haircare, make-up, and fragrance. This in fulfilment of the target it set for itself in 2021 when 60% of its products had already been certified by The Vegan Society, and which has now given its nod to the entire range. “We were the first beauty company to fight against animal testing in cosmetics. We were the first major global beauty brand to use cruelty-free musk in our fragrance and we have now achieved another global first,” correctly observes brand manager for The Body Shop South Africa, Refilwe Mashego. And speaking of planet-enhancing retail practices, by converting 1,000 tons of food waste into animal feed over the past six months, Shoprite is providing enough fodder for up to 3,000 cattle daily as part of its commitment to environmental sustainability and advancing the circular economy. Dried goods such as rice, pasta, maize products, cereal products, flour, chips, snacks and seeds now supplement hominy chop, a byproduct of maize milling, in the Group’s animal feed formula.
Comment: : Further evidence, if more were needed, that sustainability is a priority for SA’s major retailers – and, by extension, for the suppliers who serve them.