In Brief Not to be taken for granted
Where to start? First up, Shoprite estimates that at least 100,000 additional social grant payments are flowing into their Money Market accounts every month as a result of the dysfunction in the Government’s Postbank system. Using Money Market, punters are able to access their money from their homes on their mobile phones or collect it in store. Staying with Shoprite, Discovery Vitality has partnered with Checkers and its Sixty60 delivery platform to offer the financial services Group’s HealthyFood benefit, enabling Discovery Vitality members to earn up to 75% back on health food purchases. Next, Makro has launched a new B2B e-commerce platform, Makro Business. It aims to provide business customers like corporates, schools, hotels and restaurants, independent retailers, etc., access to the full Makro offering which is supported through a pickup or delivery service that promises efficient order fulfilment. Finally, Game has cannily opened an unbranded bargain-basement outlet, the Last Chance Store, in Fourways Mall, where shoppers can get discounts of up to 60% on excess stock.
Comment: Smart moves all around, with retailers tapping into real-life challenges for additional margin.