In Brief Where’s the beef?
New last week from Simba, just in time for Heritage Day, was the new braai-inspired Steakhouse Beef variant. “With this new flavour, Simba continues to revolutionise taste sensations by embracing cultural traditions to craft unique flavour experiences says Giulia lorio-Ndlovu, Senior Snacks Marketing Director at PepsiCo South Africa which owns the venerable and beloved brand. Next up, a brand refresh and new positioning for Albany Breads, 50 years old this year. The concept is a bread that reflects the reality of people’s lives “rather than the unrealistic expectations of perfectionism in society reflected through communications and overall representation of people, life, and bread,” says Zayd Abrahams, Chief Marketing and Strategy Officer, Tiger Brands. Albany is the largest of Tiger’s “Billion Rand brands” and the market leader in the bread category. Finally, Mondelez International has released its ‘2022 Snacking Made Right Report: Energy’ report, a bit of a mouthful, but… snacks. Targets include driving down energy-related emissions, improving energy efficiency, increasing our use of renewable electricity, recovering heat from biscuits ovens, converting from fossil fuels to biogas, and reducing emissions in logistics, along with a lot more national and regional ambitions.
Comment: Chips, bread and other snacks. Sounds like this weekend’s menu is sorted.