Boxer Punching above its weight
A milestone this week for Boxer, which opened its 450th store last week in Inanda Crossing, KZN, amid the green hills where it all began. “Inanda is an ever-growing hub, and the many thousands of residents deserve a supermarket that offers great pricing, wonderful promotions and world-class service,” says Boxer Managing Executive Marek Masojada. Boxer was founded 46 years ago in Empangeni and acquired by Pick n Pay in 2002, and now boasts five DCs, a meat factory and stores in every province in South Africa, and eSwatini. Boxer trades in three formats – Boxer Superstores, Boxer Liquors, and Boxer Build – and has long been considered the low-key jewel in the Pick n Pay crown, growing sales +15.4% for the 20 weeks through July 16 compared with +4.8% for the Group as a whole.
Comment: Superb marketing, a relevant price and product offering, a growing basket of added services, and a deep connection to the communities it serves: just great retailing.