TI Research Reports
TI ANALYST PERSPECTIVE
E-commerce numbers may still be relatively small, but if your customers expect to find you online, you need to be available online. See it as a cost of doing business for now if you must, but investment now should bear fruit in the medium to long term as e-commerce continues to build momentum locally.
Why should you be thinking about e-commerce right now? What should you be thinking?
We’re all sick to death of the breathless hyperbole used to describe the trajectory of e-commerce growth in South Africa lately – incredible, explosive, exponential, etc. - but it is real. The pundits have declared the tipping point to have arrived, and possibly to have passed already.
The evidence locally points to the enthusiastic adoption of online shopping. We are seeing it in the numbers, in the investment that local stakeholders are making, and in the intentions of the shoppers themselves – 80% of those already doing some shopping online plan to do more in the future.