Boxer Superstores is a South African-based, limited-range discount supermarket. Established in 1977 as KwaZulu Cash ‘n Carry, it transitioned from wholesaling essential goods to becoming a leading discount retailer. It joined the Pick n Pay Group in 2002, and operates in South Africa and eSwatini.
The retailer’s portfolio spans groceries, fresh produce, general merchandise, liquor, and building materials, catering primarily to lower- to middle-income consumers in urban, peri-urban, and rural areas. Boxer’s core promise, "Never pay more than the Boxer price," highlights its dedication to affordability and value.
A significant highlight for Boxer in 2024 is its formal announcement to list on the Johannesburg Stock Exchange (JSE) on 28 November, with a secondary listing on the A2X. Boxer’s listing, a crucial step in Pick n Pay’s two-part recapitalisation plan, is anticipated to enhance Boxer’s visibility, access to growth capital and a potential investor base. With a valuation of up to R24.7bn, the listing solidifies Boxer’s status as a high-growth asset in the discount grocery sector, setting the stage for further expansion and long-term market leadership.