Why Invest In This Report

Understand:

• the levers influencing shopper choice in value promotions
• purchase drivers in key categories -coffee, chicken, toilet paper and nappiesto better understand the cash strapped South African shopper   –what’s driving behaviour
• Get a view of the how retailers are attracting shoppers  –where & how can you participate?
• Corporate retailer strategies to customize your promotional propositions

Who Will Use This Report

Retailers, suppliers, manufacturers and industry service providers

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Content Framework 

A deep unpack of the value promotions landscape, including shopper data, with category focus and a retailer playbook.*

• SA economic context What is driving the demand for value? 
• Global trends in FMCG retail promotions
• Shopper trends Understand the value need state and how it influences shopping behaviour
• How is value playing out? Promotional mechanisms, loyalty, price, segmentations, brands, technology, collaborations and CSI
• Retailer playbook* A comparative view of retailers’ promotional strategies to align promos with what they want and what works for them
• Key take-outs and considerations Summarising the pertinent insights to consider when planning promotions to create offers that work for suppliers, retailers and shoppers