Understand what’s going on in order to align for growth
PROGRAMME OBJECTIVE
Understand the current trading context and the trends at play so you can:
- Align your business strategies and activations plans for growth
- Allocate resources for best ROI
TARGET ATTENDEES
Executive and senior management teams across key functions – customer, commercial, brand, supply chain and operations.
DURATION & FACILITATION
- 1 – 2 hours
- Boardroom or online
PROGRAMME OUTCOMES
- Get a macro view of the South African FMCG market dynamics
- Understand impact of macro factors on the retail landscape and the shopper
- Get a comparative snapshot of who is winning and losing in the corporate and independent channels
- Understand retail trends and the opportunities they provide for you to grow your business