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Event Info

Why Invest

Understand what’s going on in order to align for growth

PROGRAMME OBJECTIVE

Understand the current trading context and the trends at play so you can:

  • Align your business strategies and activations plans for growth
  • Allocate resources for best ROI

TARGET ATTENDEES

Executive and senior management teams across key functions – customer, commercial, brand, supply chain and operations.

DURATION & FACILITATION

  • 1 – 2 hours
  • Boardroom or online

 

PROGRAMME OUTCOMES

  • Get a macro view of the South African FMCG market dynamics
  • Understand impact of macro factors on the retail landscape and the shopper
  • Get a comparative snapshot of who is winning and losing in the corporate and independent channels
  • Understand retail trends and the opportunities they provide for you to grow your business

PROGRAMME OVERVIEW

Understand your trading context 

  • How is the landscape changing?
  • Who is winning, who is losing?

 

Global and local retail trends

Shopper need states shaping the agenda

Future outlook – Where to for growth?

 

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Our mission is to show up as a customer-centric business in the eyes of our retail customers – the briefing helped me to understand what this means in the current and future environment. 

– Sales director

 

 

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