A strategic look at your retail customer for best ROI
PROGRAMME OBJECTIVES
Achieve cross-functional executive understanding of, and insight into, the retail customer landscape and the resulting implications for your business and your trade investment .
TARGET ATTENDEES
Designed for executive and senior management teams across key functions – customer, commercial, brand, supply chain and operations.
PROGRAMME OUTCOMES
- A contextualised understanding of the macro factors influencing shopper need states
- A view of who is winning and losing in the corporate and independent channels
- An understanding of retail trends and the opportunities they provide for you to grow your business
- Insights on growth opportunities in
- A channel of your choice
DURATION & FACILITATION
- 4.5 hour presentation and discussion
- In boardroom or online
Corporate Retail
Independent Retail
Informal Retail