Why Invest In This Intel

• Uncover the pockets of opportunity amidst shifting shopping patterns - what are they buying, why, when, and where?
• Sharpen your channel and shopper strategies by comparing liquor retailers and their shoppers side-by-side
• Trade better in the informal market by grasping the market’s trading dynamics, traders and shoppers
• Discover trends to guide marketing and product strategy

Retailers Profiled

Content Framework 

• Economic context and liquor performance
• Global and local trends in liquor
• Local trends in liquor
• SA liquor shopper behavior
  (Latest insights from over 900 shoppers)
• Liquor strategies by retailer
• The informal liquor market

Research Retail Hub

Insights and information to develop commercial, customer-centric business strategies and activation plans.

Capability Building

Face-to-face workshops to engrain a commercial mindset, improve customer-centricity, sales effectiveness, and in turn profitability