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Why Invest

PRIVATE BRANDS REPORT 2023

Grow your brand with – or defend it from – the rise and rise of private brands

Private brands continue to grow brand share of turnover through product optimisation and innovation, entering new categories and tiering their offer to attract varied shopper and consumer segments. Keeping up with the evolution of private brands is critical to profitable trading for all stakeholders – from retailers, to private brand manufacturers and leading brands.

Trade Intelligence, in collaboration with Daymon International, share leading insights on how to optimise the opportunity presented by private brands in Ti’s Private Brands Report.

Why Invest In This Report

  • Understand the size of the private brand prize 
  • Uncover the changing dynamics within private brands 
  • Delve into category developments
  • Examine shopper expectations and preferences
  • Understand the approach to private brands from a retailer perspective
  • Consider the opportunities, challenges and risks relating to private brands
  • Gain insights to build private brand trade propositions

Content Framework 

  • Market size and dynamics 
  • Private brand category analysis
  • Shopper perspectives on private brands
  • Retail trends relating to private brands
  • A snapshot of retailer strategies 
  • Insights and opportunities

Who Will Use This Report

Country / portfolio managers, commercial managers and retailers

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