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The Introduction to SA FMCG retail is an ​on-boarding programme that provides critical contextual understanding of the SA FMCG market and its major retailers.

• Graduates and new entrants to the industry
• Commercial non-customer facing staff
• Shopper and customer marketers
• Field operations

• Get an overview of the SA fast-moving consumer goods (FMCG) landscape​
• Gain insight into SA shopper behaviour and resultant retail trends​
• Grow knowledge and insights to engage with SA’s FMCG retailers and wholesalers​
• Compare performances across the majors – Who is winning? Who is losing?​

The SA FMCG landscape 

• FMCG market size, shifting channel dynamics
• Shopper need states 
• Retail trends
• Comparative performance across the majors

Discussion by retailer

• Organisational structure
• Brand positioning
• Store numbers and growth
• Financial performance overview
• Strategic focus areas
• Shopper marketing activities
• What’s going on in store

 Corporate Retail

 Independent Retail

 Informal Retail