The Introduction to SA FMCG retail is an on-boarding programme that provides critical contextual understanding of the SA FMCG market and its major retailers.
- Graduates and new entrants to the industry
- Commercial non-customer facing staff
- Shopper and customer marketers
- Field operations
- Get an overview of the SA fast-moving consumer goods (FMCG) landscape
- Gain insight into SA shopper behaviour and resultant retail trends
- Grow knowledge and insights to engage with SA’s FMCG retailers and wholesalers
- Compare performances across the majors – Who is winning? Who is losing?
The SA FMCG landscape
- FMCG market size, shifting channel dynamics
- Shopper need states
- Retail trends
- Comparative performance across the majors
Discussion by retailer
- Organisational structure
- Brand positioning
- Store numbers and growth
- Financial performance overview
- Strategic focus areas
- Shopper marketing activities
- What’s going on in store
Corporate Retail
Independent Retail
Informal Retail
26 & 27 JANUARY 2022
TWO-DAY ONLINE TRAINING