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Why Invest

Health and Beauty Report

Get a healthy dose of fresh insights!

Brush up on the latest in health and personal care

This report equips marketing, category and shopper marketing teams with insights on how to innovate and drive sales in the health, personal care, cosmetics and fragrance categories. Learn how to influence shopper behaviour thanks to a real understanding of the trends and shopper need states shaping them.

This report unpacks the following:

  • Trends shaping SA health & beauty retail​
  • What is the size of prize?​
  • Who’s winning in Health and Beauty Retail?​

(Clicks, Dischem, Shoprite, Niche / Minor Players, Independents)​

  • Is it worth getting into Independent Pharmacy?​
  • What’s shaping Health and Beauty e-com?​
  • Why all the fuss about private brands?​
  • How is shoppers’ hunt for value playing out?​
  • Where should retailers and brands be
    investing in-store?

Additional shopper need states and behaviours sections available on request from the 2023/2024 report:​

  • Health​
  • Personal Care​
  • Cosmetics​
  • Fragrance

Who will use this report:

  • Grocery and health and beauty retailers​
  • Beauty and personal care brands​
  • Vitamins and supplements brands​
  • Industry service providers

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