With skyrocketing food prices and travel costs, shoppers are having to think twice, dig deep and choose carefully before committing their declining disposable income to a retailer and brand –even when it comes to groceries. 

This report is designed to equip you with tools to effectively attract the ever-demanding and increasingly cash-strapped shopper. 

How will this report benefit your business:

• See the retail landscape from the shopper’s point of view – which retailers are attracting which shoppers 
• Explore the needs that are driving shoppers
• Get a view of the latest shifts in shopper behaviour 
• Compare and contrast how each retailer is incorporating a shopper focus into their strategic framework and how this is playing out in store 

This FMCG report was specifically designed for shopper marketing and brand teams from FMCG manufacturers, suppliers and retailers. 

Report Content

• The importance of shopper marketing 
• The South African shopper 
• Shopper need states and trends 
• Shifts in shopper behaviour 

Includes latest shopper insights from over 1,200 shoppers