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Event Info

Why Invest

Understand your retail customers and identify opportunities

PROGRAMME OBJECTIVES

  • Kickstart your annual business / commercial planning calendar with the right data, intelligence and insights
  • Develop a clear understanding by retail customer of the opportunities and threats i.e. the ‘So What?’ for your business and your brands

TARGET ATTENDEES

  • Customer team: National Account Managers / Key Account Managers / Customer Commercial Managers
  • Brand, Shopper Marketing & Category Managers
  • Customer Operations Managers

DURATION & FACILITATION METHOD 

  • In workroom
  • 1 day

PROGRAMME OUTCOMES

  • Understand current and forecast retail trading conditions, the impact on shopper behaviour and retailers’ response
  • Insight for optimal ROI decisions across the major retailers
  • Gain deeper insight into your retail customer's strategic focus areas, channel and format strategies and SWOTs as input into building customer-centric business plans
  • Identify customer opportunities for your business 
  • Brand, category and sales teams that are aligned on where the opportunities lie

Optional add-on:

  • Customer business plan build (Day 2) Population of simple, effective customer business plan templates

 

PROGRAMME OVERVIEW

The SA FMCG trading landscape

  • Trading context
  • Retailers' comparative performance
  • Shopper demands and retail’s response

Retailer deep dive

  • Brand and format positioning
  • Financial performance
  • Store footprint and growth
  • Strategic focus areas
  • What’s going on in store

 

RETAILERS COVERED

Corporate Retail

Corporate retailer logos

Independent Retail

Formal Independent Logos

  Informal Retail

Informal channel

 

A clear ‘situation-analysis' of our customers' current and expected trading reality and the implications for our business.  

- Customer Executiv

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