The unexpected onset of a pandemic has remarkably predictable outcomes

Whilst the novel coronavirus pandemic has hit our organisations like a high-voltage shock – ‘VUCA’*  in 3D – it is encouraging that experts across multiple disciplines globally have modelled the

trajectory of this virus. This is coupled with networks of researchers frantically immersing themselves in their responsibility to practically and sensibly shine a light on what would otherwise be a dark and incredibly risky path to venture into if firms are to survive and emerge stronger in life post COVID-19.

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