Lockdown Life Extended

  • As we settle into Lockdown life maintenance and stabilization of Grocery buying has ‘normalized’ to some extent. consumers increased spending during Easter but as predicted, the Easter 2020 performance was muted vs a year ago
  • South Africans feel a strong sense of community but also anxiety around the pandemic (health), recession concerns (economy) and lockdown enforcement (police forces)
  • Existing trends continue

            – ‘Make-it-yourself’ cooking and baking
            – Adjusting to restrictions and living without

  • Increased searches on Google about alcohol and tobacco restrictions indicates increased anxiety

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