Latest Retailer TV ads

29 Apr - 3 May
  • Shoprite Share alike
    For yonks now, Christo Wiese has exercised control over the Shoprite Group by wielding his special deferred shares, which carry more votes than ordinary shares... More
  • Clicks Privates on parade
    More on that growth in private label, which so intrigued us when we reported on the Click results last week. No-name brands, as they used to be called, have pla... More
  • Pick n Pay Burning down the house
    While we wait in anticipation for the arrival of the Pick n Pay results, a story that will leave Woolies relieved that its turn in the fish-shooting barrel appe... More
  • Unilever Skin deep
    Turns out that Dove’s Real Beauty campaign of several years ago was no flash in the pan. A new study by the brand shows that 71% of South African women don’t fe... More

ANALYST PERSPECTIVE

Well-being is positioned as the #1 global consumer trend for the next decade to 2030, touching not only health and beauty, but also adjacent categories such as homecare and even liquor. Suppliers wishing to grow and protect share within health and beauty will do well to reassess the positioning and offering of their brands to see how they can satisfy consumers’ overall need for well-being.

What is happening in the world of wellness and how can you align your customer plans?

In South Africa, the wellness categories of health and beauty are showing promise, having grown at a faster pace than total retail for the past six years. With the ongoing pressures on the South African consumer’s disposable income, channel and category plans need to be finetuned to capture the shopper’s attention, as the health and beauty category is fighting for the same share of wallet as other categories in FMCG. In our research we have noticed specific themes shaping the health and beauty market and highlight them and the opportunities they present in this report.

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