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Related Courses
- Tradescape 4.0 | Executive Briefing
- Tradescape 3.0 | Customer business planning
- Tradescape 3.0 | Shopper marketing at retail
- Tradescape 3.0 | In-store execution
- Tradescape 2.0 | An introduction to the SA FMCG industryTradescape 2.0 | Effective Customer Contact - Key Account Management
- Tradescape 2.0 | Effective customer contact - Selling skill
Future-proof your business with insights into FMCG retail industry trends and developments, with a view of who’s winning and who’s losing. Invaluable for relevant short to medium term strategic and operational business planning
An image and insight-rich executive briefing designed to equip management and leadership teams across the consumer goods Industry, and its key stakeholders, with a view of the current trading context, insight into what lies ahead, and a clear view of the ‘So What?’ for your business.
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PROGRAMME OVERVIEW
What can delegates expect?
1. Understand your trading context
Know the country in which you are
trading
- Economic and other PESTLE
realities and their impact on
South African people, consumer
goods retail and its key
stakeholders
2. Round table discussion by Retail*
Group
- Who is winning, who is losing, and
perspectives on why
3. Fourteen major trends that are
shaping shopper behaviour,
retailer strategy and retailer
supplier trading relationships
- Briefing content can either be a
thin slice of all fourteen themes,
or a deep-dive into three of the
fourteen (as chosen by the
customer).
These themes are outlined alongside:



Module objectives
- In a context of accelerating change and economic strain, staying a step-ahead of both your competitors and your customers is the key to a sustainable, profitable business
-
A high-impact presentation focusing on the key strategic drivers of the major food and grocery retailers in SA, shaped by the current trading climate
-
Designed to dovetail with your business planning process - an annual imperative for all consumer goods executive and management teams
LEARNING Outcomes
-
Know and understand the impact of the current and immediate future trends shaping the consumer goods retail sector, how retailers and suppliers are positioning for growth in response, and the resulting impact on your business
-
Gain knowledge which underpins the building of a profitable sustainable business strategy and plan
Who should attend?
Designed for Executive and Senior Management teams across key functions
- CEOs & Board Level Executives
- Sales and Key Account Managers
- Commercial Managers
- Merchandise Executives
- Buyers
- Field Operations Managers
- Shopper Marketing and Brand Managers
- Supply Chain Managers
DURATION & FACILITATION
- 45 - 90 minute briefing dependent on client requirements