Trade Intelligence provides insight, commentary and profiles on the SA Fast Moving Consumer Goods trading environment and the major retail and wholesale players. We promote effective and profitable trading relationships and upskill best talent across the industry.
Effective Cross-Functional Customer Business Planning
A powerful customer opportunity analysis workshop equipping FMCG managers with the information and strategic insights needed to build relevant brand, channel and customer plans.
The SA Food and grocery trading
- Overview of the sector, trading
conditions, shifting channel and
shopper dynamics and its impact
on retail strategy
- Retailers comparative KPI
performance - how are they
Round table discussion by Retail
- Organisational structure
- Brand and format positioning
- Store footprint and growth
- Financial performance
- Strategic focus areas
- Shopper Marketing platforms
- What’s going on in-store
- SWOT exercise
The workshop covers 5 retailers
selected by the client
Wholesale / Hybrid / Route-to-Market
Corporate Front Shop Pharmacy
To kickstart your annual business / commercial planning calendar with the right data, intelligence and insights
To develop a clear understanding by retail customer of the opportunities and threats - the ‘So What?’ for your business and your brands
To build informed and aligned Customer commercial plans
Understand current and forecast consumer goods retail trading conditions, and the impact on shopper behavior and dynamics
Know and understand channel and retail customer performance - who is winning and who is losing?
Gain deeper insight into your retail customer's strategic focus areas, channel and format strategies and operational imperatives
Build a customer opportunity and risk assessment (SWOT analysis). The content to begin populating your Customer Commercial plan
DURATION & FACILITATION
1 to 2 days, scope dependent
In-classroom, onsite, Retail Analyst facilitated
Who should attend?
Targeted at FMCG manufacturer - Brand, Key Accounts and Shopper teams.
Customer Team : National Account Managers / Key Account Managers / Customer Commercial Managers
Shopper Marketing & Category Managers
Customer Operations Managers
"A clear ‘situation-analysis' of our Customers' current and expected trading reality and the implications for our business."
"Great course, giving us all time to take a step back and see where we are at as a business and plan our way forward with our customers."
Key Account Manager | Premier FMCG
"Great interaction with group. Excellent insights"