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• Programme Overview
• Module Objectives
• Learning Outcomes

• retailtrends | Future-proofing your business
• tradescape 4.0 | Executive briefing
• tradescape 3.0 | Shopper marketing at retail
• tradescape 3.0 | In-store execution
• tradescape 2.0 | An introduction to the SA FMCG industrytradescape 2.0 | Effective customer contact - Key Account Management
• tradescape 2.0 | Effective Customer Contact - Selling skills

A powerful customer opportunity analysis workshop equipping FMCG managers with the information and strategic insights needed to build relevant brand, channel and customer plans.

• The SA Food and grocery trading
  context
  ​​​​​- Overview of the sector, trading
     conditions, shifting channel and
     shopper dynamics and its impact
     on retail strategy
  - Retailers comparative KPI
     performance - how are they
     stacking up
   
• Round table discussion by Retail
  Group
  - Organisational structure
  - Brand and format positioning
  - Store footprint and growth
  - Financial performance
  - Strategic focus areas
  - Shopper Marketing platforms
  - What’s going on in-store
  - SWOT exercise

• The workshop covers 5 retailers 
  selected by the client
   

Corporate Retail

 

Wholesale / Hybrid / Route-to-Market

 

Corporate Front Shop Pharmacy

• To kickstart your annual business / commercial planning calendar with the right data, intelligence and insights
• To develop a clear understanding by retail customer of the opportunities and threats - the ‘So What?’ for your business and your brands
• To build informed and aligned Customer commercial plans

• Understand current and forecast consumer goods retail trading conditions, and the impact on shopper behavior and dynamics

• Know and understand channel and retail customer performance - who is winning and who is losing?

• Gain deeper insight into your retail customer's strategic focus areas, channel and format strategies and operational imperatives

• Build a customer opportunity and risk assessment (SWOT analysis). The content  to begin populating your Customer Commercial plan

• 1 to 2 days, scope dependent
• In-classroom, onsite, Retail Analyst facilitated
   

Targeted at FMCG manufacturer - Brand, Key Accounts and Shopper teams.

• Customer Team : National Account Managers / Key Account Managers / Customer Commercial Managers
• Shopper Marketing & Category Managers
• Customer Operations Managers