A comprehensive introduction to South African FMCG Industry


The foundational knowledge required for new entrants to the industry to effectively trade and engage with South Africa’s major FMCG retailers.
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MODULE OBJECTIVES

  • Tradescape 2.0 is an industry on-boarding programme that provides critical contextual understanding of the SA FMCG market and its major retailers.

LEARNING Outcomes

  • Gain the knowledge and insights required to effectively trade and engage with South Africa’s FMCG retailers and wholesalers

  • Get an overview of the FMCG channels, routes to market and growth dynamics of the major players

  • Discover the impact of the South African trading context and market dynamics on shopper behaviour and resultant retail strategies

  • Compare performances across the majors – Who is winning? Who is losing?

  • Understand your retail customer’s business, their challenges and the opportunities they present to you

RETAILERS COVERED

Corporate Retail

 

Wholesale/ Hybrid/ Route to Market

Informal

 

 

TARGET ATTENDEES

  • Graduates and new entrants to the industry
  • Commercial non-customer facing staff
  • Shopper and customer marketers
  • Field operations managers

DURATION & FACILITATION

  • Three-days, 8:30 to 12:30
  • Facilitated by expert retail analyst 

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