The foundational knowledge required for new entrants to the industry to effectively trade and engage with South Africa’s major FMCG retailers.
What can delegates expect?
- The SA food and grocery trading context
-Introduction to the SA food and grocery retail market, shifting channel dynamics and retail trends
-Impact of economic and social factors on shopper buying behaviour
-Comparative performance across the majors
- Discussion by Retail* Group
-History & Organisational structure
-Store numbers and growth
-Financial performance overview
-Strategic focus areas
-Shopper Marketing activities
-What’s going on in-store
The workshop covers 5 retailers to be selected by the client
Wholesale / Hybrid / Route-to-Market
Corporate Front Shop Pharmacy
Know the SA food and grocery retail industry, the players, the channel structure, routes-to-market and growth dynamics
Understand the PESTLE factor impact on shopper behavior and as a result retail strategy
Gain knowledge of comparative performance across the majors - Who is winning? Who is losing?
Understand the foundational principles of retailer-supplier engagement and how to leverage the opportunities that these present for your business
Understand your Retail Customer’s business. Their challenges, the opportunities they present to you, and the knowledge and intelligence required to effectively trade and engage