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Event Info

Why Invest

PROGRAMME OBJECTIVES


The Introduction to SA FMCG retail is an ​on-boarding programme that provides critical contextual understanding of the SA FMCG market and its major retailers.

TARGET ATTENDEES

 

  • Graduates and new entrants to the industry
  • Commercial non-customer facing staff
  • Shopper and customer marketers
  • Field operations

OUTCOMES

 

  • Get an overview of the SA fast moving consumer goods (FMCG) landscape​
  • Gain insight into SA shopper behaviour and resultant retail trends​
  • Grow knowledge and insights to engage with SA’s FMCG retailers and wholesalers​
  • Compare performances across the majors – Who is winning? Who is losing?​

 

PROGRAMME OVERVIEW

 

The SA FMCG landscape 

  • FMCG market size, shifting channel dynamics
  • Shopper need states 
  • Retail trends
  • Comparative performance across the majors

Discussion by retailer

  • Organisational structure
  • Brand positioning
  • Store numbers and growth
  • Financial performance overview
  • Strategic focus areas
  • Shopper marketing activities
  • What’s going on in store

 

RETAILERS COVERED


Corporate Retail Corporate Retail

Corporate Retail


Independent Retail  Independent Retail

Independent Retail


Informal Retail Informal Retail 

Informal Retail

 

DURATION 

26 & 27 JANUARY 2022

TWO-DAY ONLINE TRAINING 
 

 

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