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Event Info

Why Invest

PROGRAMME OBJECTIVES


Tradescape is an industry on-boarding programme that provides critical contextual understanding of the SA FMCG market and its major retailers.
 

TARGET ATTENDEES

 

  • Graduates and new entrants to the industry
  • Commercial non-customer facing staff
  • Shopper and customer marketers
  • Field operations managers

OUTCOMES

 

  • Gain the knowledge and insights required to effectively trade and engage with South Africa’s FMCG retailers and wholesalers
  • Get an overview of the FMCG channels, routes to market and growth dynamics of the major players 
  • Discover the impact of the South African trading context and market dynamics on shopper behaviour and resultant retail strategies
  • Compare performances across the majors – Who is winning? Who is losing?
  • Understand your retail customer’s business, their challenges and the opportunities they present to you

 

PROGRAMME OVERVIEW

 

The SA food and grocery trading context

  • Introduction to the SA food and grocery retail market, shifting channel dynamics and retail trends
  • Impact of economic and social factors on shopper buying behaviour
  • Comparative performance across the majors
  • Shopper need states 

Discussion by retail* group 

  • History and Organisational structure
  • Brand positioning
  • Store numbers and growth
  • Financial performance overview
  • Strategic focus areas
  • Shopper marketing activities
  • What’s going on in-store

 

RETAILERS COVERED


Corporate Retail Corporate Retail

Corporate Retail


Independent Retail  Independent Retail

Independent Retail


Informal Retail Informal Retail 

Informal Retail

 

DURATION & FACILITATION

  • Your choice of three facilitation methods:

- Three online morning sessions
- Two-day in-classroom workshop
- E-learning modules

  • Retail analyst facilitated

 

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